Tuesday, March 31, 2015

Rational Ritual

My next book for A Year of Books is Rational Ritual by Michael Chwe.
The book is about the concept of "common knowledge" and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well.
This is an important idea for designing social media, as we often face tradeoffs between creating personalized experiences for each individual and crafting universal experiences for everyone. I'm looking forward to exploring this further.

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